Módulo:
M01. Digitalization in the management of wine tourism companies through ERP system
ECTS:
.5
Duración:
5 h.
Contenido:
ERP Systems, case studies in wine tourism
Módulo:
M02. Marketing and communication
ECTS:
.75
Duración:
7.5 h.
Contenido:
Segment target markets, positioning, CRM
Módulo:
M03. Search Engine Strategy
ECTS:
.75
Duración:
7.5 h.
Contenido:
SEO, SEM, ROI
Módulo:
M04. Social Media Strategy
ECTS:
.5
Duración:
5 h.
Contenido:
Platforms, Online reputation
Módulo:
M05. eMail Marketing and Analytics
ECTS:
.5
Duración:
5 h.
Contenido:
Email marketing techniques, analytics
