It is aimed at students and professionals who have basic knowledge of business management in the field of wine tourism and who are interested in acquiring specialized skills in the digital management of these businesses. Specifically, this course equips small wineries with the digital tools and knowledge needed to optimize their operations, improve marketing efforts, and thrive in the competitive wine tourism industry through effective digitalization.

Whether for those who wish to complement their previous studies and enter the wine tourism sector or for those who are looking to update their skills, this course offers concise training with practical examples and a results-oriented approach in a field that requires re-skilling.

• ERP Business Management Systems
• CRM Customer Data Management Systems
• Digital Marketing
• SEO/SEM

COE 1. Propose innovation processes based on business digitalization.

ESCO reference: seek innovation in current practices | European Skills, Competences, Qualifications and Occupations (ESCO)

COE 2. Critically evaluate digitalization projects and their applicability.

ESCO reference: evaluate project plans | European Skills, Competences, Qualifications and Occupations (ESCO)

COE 3. Plan a marketing and communication strategy adapted to the company’s needs.

ESCO reference: plan marketing strategy | European Skills, Competences, Qualifications and Occupations (ESCO)

COT 1. Work in multidisciplinary teams and complex contexts.

ESCO reference: work in teams | European Skills, Competences, Qualifications and Occupations (ESCO)

Asynchronous work

•  Companies: Gramona, Massimago, DIVINEA, Veneto Merketing, Vignobles de Larose i Quinta do Portal. Institut de formació professional: Escola d’Enoturisme de Catalunya, Lycee D'hotellerie Et De Tourisme De Gascogne, Escola Profissional De Vila Do Conde, Istituto Statale Istruzione Secondaria Superiore "Francesco Da Collo"


• Technical partners: OBREAL, EURECAT