Módulo:
M01. The Wine Tourism Experience
ECTS:
.5
Duración:
5 h.
Idiomas:
Inglés
Contenido:
Conceptualization, satisfaction and loyalty
Módulo:
M02. Experience Design in Wine Tourism
ECTS:
.75
Duración:
7.5 h.
Contenido:
Experience design, co-creation, service employees, servuction
Módulo:
M03. Memorable Wine Tourism Experiences
ECTS:
.75
Duración:
7.5 h.
Contenido:
Memorability, domain models, edutainment activities
Módulo:
M04. Technologies and Digitalisation in Wine Tourism
ECTS:
.5
Duración:
5 h.
Contenido:
Customer journey, virtual reality and augmented reality, artificial intelligence
Módulo:
M05. Learning Through Case Studies
ECTS:
.5
Duración:
5 h.
Contenido:
Topics: Case studies, EnoTour self-assessment tool
